Episode 27: The Myth of Virtual Weight

In this episode, we challenge the common belief that likes, shares, and followers are the ultimate markers of success in the world of social media. While these metrics can amplify visibility, they don’t necessarily reflect true influence or meaningful engagement. We dive into the idea of “virtual weight,” exploring how viral content often goes viral due to algorithmic factors, emotional triggers, and sometimes even accidental moments, rather than genuine connection. Tune in to understand why focusing on numbers might miss the real value of content and how true influence is built on deep, lasting engagement.